The Viennese printer, publisher and bookseller Johann Thomas Trattner and the Slovene book market of the 18th century

Abstract

The publishing and printing house of Johann Thomas Trattner (1719–1798) has broadened in the 70ies of the 18^th century its activity over the entire monarchy; they opened branches in Gorizia, Trieste, Pest, Innsbruck, Linz, Varaždin and in Zagreb. In addition, Trattner had contacts with tradesmen in over twenty towns – for example in Brno, Warsaw, Leipzig, Frankfurt am Main, where he was selling with the help of agents. In Ljubljana, he had good co-operators among the representatives of Carniolian booksellers. To Trattner, language differences did not present obstacles; he rather coined profit from them. He printed and sold books in German, Latin, Italian, French, Croatian, Czech, Hungarian languages and as well in Slovene.