"Tihotapijo vse, razen ptičjega mleka"
The Influence of Shopping Tourism on Cultural Changes and the Way of Life in Slovenia after the Second World War
Keywords:
1945-1991, cultural history, social history, shopping tourismAbstract
The author deals with the influence that shopping tourism in Italy and Austria exerted on the way of life and cultural changes in Slovenia. He establishes that the border crossings, shopping abroad and travels characterised the way of life of the Slovenes in the post-war decades in a very important way. They gave the Slovenes a better sense for quality of products and influenced the Slovene trade and production in the way, that it at least tried to approach the standards of the West. The shopping also put some pressure on the politics, which had to take into account the demands of the consumers and try to adapt to them.
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